You have spent months building your website, you have the most eye-catching design, most user-friendly interface, innovative products, an online store where people can shop, a blog, etc., etc., but you forgot the one most important component…TRAFFIC!
WHERE ARE ALL YOUR VISITORS?
Without the proper marketing strategy and fresh new website content, Google, Yahoo, and MSN will never care about YOU!
Long Term SEO VS. Short Term SEO
By now you have probably been approached online or offline about having your website indexed into Google within 24 hours. Maybe you have clicked an online advertisement that promised more traffic to your website, but you just didn’t get the results you expected. There are dozens of companies offering Search Engine Optimization, including web hosting companies. What you may not know is that most of these companies are only going to help you out in the short term. They will help you boost your rankings, but only for maybe 2-3 months. They are not going to partner with you to ensure your business succeeds online. You may see an increase in your search engine rankings, but if you are not on the front page, within the top 10, you are throwing away your money, no joke!
We want You to Succeed Online
Ecommerce Revolutions focuses on keeping you in the Top 10 for years to come. You have worked so hard to get your business up and running, so why not keep it that way? We want to see your business succeed online. If you don’t succeed, neither do we. Long term SEO, means we will be with you for the life of your business.
Long-Tail Vs. Short Tail-Keyword
If you haven’t heard the words, “long-tail” or “short-tail” lets take a moment to clarify the difference. Your customers are searching for a product or service, so how will they find you? Most likely, they don’t even know you exist. Keywords are the gateway to your virtual doorstep. Just placing a website online isn’t good enough. Keywords, simply put, are the words that your customers will search for in Google, Yahoo, or MSN to find you. Short-tail words can sometimes be extremely generic, which means they might be more competitive. This is not to say that all short-tail words are generic, but many times they yield too many results, making it impossible for your website to ever be found. On the flip side, long-tail keywords can yield less results, but more targeted.
Let’s look at a few examples:
- Short Tail: Hair Stylist
- Short Tail: Dentist
- Long Tail: Hair Stylist Los Angeles
- Long Tail: Best Dentist in Los Angeles
In the above examples, it is quite obvious that the long-tail keywords are more specific searches. Although there may be less traffic on these types of keywords, many times it’s easier to rank for long-tail keywords. Why is this important? As mentioned above, there is less competition and you are more likely to convert sales with more targeted keywords. The search engines rank websites on relevancy. It is extremely important that your website seems relevant to Google, Yahoo, and MSN. If you don’t include the popper links, anchor text, keywords and other important information into your website, the search engines will simply ignore you.
Off Page vs. On Page Search Engine Optimization
Just as it is important to make your website relevant to the search engines, your off-page SEO needs to be equally strategized. Off-page SEO includes, but is not limited too; article marketing, social bookmarks, video marketing, blogging, social marketing, press releases, etc. Without these crucial elements, the search engines will not believe you are an authority in your industry. Without any known authority, it’s like being lost in a vast forest. You will never be seen, heard, or found. When this happens, your online presence is dead. Ecommerce Revolutions provides inbound linking services that will help you establish authority and long-term ranking results. We focus our efforts on the highest quality inbound links, so that your website stays above the competition all year round.Click Here to Get a Free Quote